To determine whether my media product develops or challenges the conventions of real media products, I adopted Andrew Goodwin's theory of Music Video Conventions.
Goodwin believed that you had to judge how good a music video was on the music, band and instruments, lip syncing, dancing, storyline and music to the beat.
There are a range of different conventions that make a music video recognisable as a music video although they don't all feature in every music video. When watching the 100 Greatest Music Videos, we considered a number of conventions to use in our own music video.
Lip Syncing
Lip syncing is a convention nearly always used in music videos. You often see the main singer lip syncing while acting out his role in the video and often is seen also lip syncing as part of the band. This helps portray the emotions and lyrics of the song.
Below are some examples of our lead singer Myles lip syncing and examples of real media products also lip syncing;
Band Scene
Bands often use footage of themselves at concerts and put them in their music video. We have tried to adapt this idea the best we can by performing on a stage ourselves obviously with no audience like you would see at a concert. Below is comparisons between our band performing on a stage compared to real bands performing on a stage.
Music to the Beat
We believe another way our video conforms to the stereotype is how it fits the music to the beat. We believe the rhytmn of the song matches the action in the video which gives out a vibe we intended deliberately. Below is a video that influenced us Naive by The Kooks that also conforms to this convention;
Challenging The Stereotypes
We feel the main way our video challenges the stereotype is the fact there's no real storyline but just a message about "being young and breaking the rules". There are not many videos like this out but below I have found a video that puts out a message rather than a storyline.



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