Analysis of student digipak/magazine advert/ video combination

In today's lesson, we looked at the combination of all three tasks in the coursework from past students as we looked at a very good example which I shall now analyse. We looked at various different people's work and I picked this one as the best compared to the other's I looked at.

Firstly we should look at the music video by this group as then we can compare how the magazine advert and digipak relate to the song.


The video works well with the constant changing outfits and the performances from the girls make the video look better as they really reflect the song well with a very nice studio in the background. My favourite part of this video is the shot with the high heels which looks really interesting and is very clever edited.

Next, we'll look at the magazine advert which links in well with the video with the same colour scheme and pictures from the video to link in it with the song as well so the song is immediately is recognised.

Below is also images of the digipak which work really well with the video and the advert to create a mellow, relaxing image while maintaing a slight fun and upbeat look on the cover showing the girls as a band. I feel they do well to create two contrasting moods on different panels of the digipak.