As we have all taken different roles in the production of the music video, digipak and magazine advert. I have been assigned to plan and make the magazine advert so I have done some more research on how to make a magazine advert. I have identified two different aspects that are most important in making a music video. Firstly, you have to gain the attention of the music video so it has to be bright and eye catching, you then need to realise that the majority of your audience will not take notice of the advert. In fact statistically, only about 10% will even notice the advert, you then need to make sure you keep the attention of the 10% and ask what they will want to know from the product and what problems they will have and identify how your product will sell them.
You also have to make sure the magazine advert raises the profile of the other parts of the coursework mentioning the video and the digipak. This means that the vibe and colours that you have been creating in the music video and digipak need to be continued in the advertisement, with this in mind I plan to use an image of the band from our music video and then maybe a mention of the video, the song and the actual artist's The Silent Film Project.
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