The Media Institution

Following on from my previous post, the Media institution does a much more professional job with the more adequate devices provided to them. The Media institution are approached to promote a song by making a music video to provide a visual image of the song to the public. When first around, music videos were hugely popular due to the fascination of videos and television but as modern technology has developed, the popularity and interest of music videos has decreased. Music videos used to be always on terrestrial television usually on Channel 4 with a huge amount of viewers. However, in the modern era there are now music channels dedicated to music videos such as MTV and other similar music channels. These channels get nowhere near the amount of viewers that music videos attracted when the music video was first around.